As the UK’s leader on property insight, we’ll give you the research and data you can’t get anywhere else – making it easier to stay on top of market trends.
Buyer activity is beginning to recover after the summer slowdown, with searches for homes now 7% higher than a year ago. But with sales agreed still down 6% and buyers’ purchasing power reduced by higher mortgage rates, accurate pricing and local expertise will be critical this autumn.
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Annual rental growth stands at 2.1%, but many areas are significantly outperforming the national average. Knowing where rents are rising - and by how much – will reveal if you’re undervaluing a home’s letting potential.
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The times of guaranteed, consecutive house price growth are over. Instead, hyper-local markets and mortgage rates are dictating home values - and that needs communicating to movers.
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Higher mortgage rates and uncertainty have slowed summer market activity, but local conditions are telling a very different story. With sales agreed down 9% year-on-year, accurate pricing and local expertise are more important than ever.
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Stamp duty divides the market by region and buyer type, and frozen thresholds mean the bill has been quietly climbing for over a decade.
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We pick Alex Rose’s brain on all things marketing: new homes visibility, return on investment and turning enquiries into reservations in a subdued market.
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Agents who explain leasehold realities and promote reform benefits will convert current flat values into a sales advantage.
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UK house prices continue to show modest growth, up 1.4% year on year in June 2026, supported by easing mortgage rates and resilient demand in many regions. Market activity varies across the UK, with improving affordability helping to stabilise conditions.
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First-time buyers are fuelling UK house price inflation by spending around £10,000 more on a property than last year. Agents recognising this purchasing power will complete chains and increase sales.
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Rental inflation at 2.1% understates what most renters moving home are experiencing. Three-quarters of rental areas are growing faster than the national average. There are 25% fewer homes to rent than pre-pandemic levels which is keeping rent inflation positive.
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We sat down with Alex Rose, Commercial Director at Zoopla, to find out where AI will have the biggest impact on new homes and why housebuilders are uniquely positioned to benefit from proptech advancements.
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Sales are outpacing what demand levels alone would suggest and first-time buyers are raising budgets without lowering expectations. The fundamentals are stable but the outlook remains finely balanced with fewer active buyers in the market.
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Watch Alex Rose, Commercial Director at Zoopla, talk about the latest first-time buyer trends in London and how we’re innovating to capture this audience for housebuilders.
Read moreWith unrealistic pricing by sellers the key reason homes are unlikely to sell, our latest research explores how agents might help reset their expectations and win instructions rooted in achievable pricing.
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Sellers are finding buyers as fast as last year and buyer demand has rebounded since Easter. The UK market is proving surprisingly resilient to global uncertainty but confidence varies across the country with higher mortgage rates felt more keenly in the South.
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The national average of £193 per square foot highlights a tenfold gap in space and value between prime London and the North West.
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Richard Donnell highlighted a market facing structural pressure at the recent Living UK conference, but also clear opportunities for builders who adapt.
Read moreEven as overall buyer demand softens, the 3-bed family home remains the engine of the housing market. Understanding local affordability limits for these properties is the key to attracting motivated buyers and managing seller pricing expectations this year.
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The market is still moving, but it’s driven by fewer, more committed buyers as mortgage rates rise. Here’s what you need to know from our latest House Price Index.
Read moreRichard Donnell explores where the new homes market is heading in 2026 and how housebuilders can capitalise on the shifting landscape.
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As the rental market rebalances and the era of effortless lead volumes ends, agents must adapt to changing conditions. Ahead of the full roll-out of the Renters' Rights Act this May, the focus shifts to securing high-quality rental enquiries and winning new landlord instructions.
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Single earners now represent almost 40% of the first-time buyer market. As mortgage rates stabilise and lending rules ease, understanding single-income affordability is key to unlocking regional demand.
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The Zoopla House Price Index shows renewed activity in the housing market, presenting immediate opportunities to build instruction volumes and sales pipelines.
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When 15.2 million homeowners see their value gains tick upwards, they gain the confidence to move. See the latest exclusive Zoopla data on the value of the UK’s 30 million homes and how to turn our estimates into your instructions.
Read moreAs 2026 opens with an 8-year supply high and a rebound in buyer demand, it’s all about balancing regional stock surges with realistic pricing strategies to convert increased choice into successful sales.
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Buyers are returning to the housing market as confidence improves and mortgage rates fall, but a growing number of homes for sale is giving more choice and reshaping market conditions across the country.
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Richard Donnell shares the key themes and data-led forecasts for the 2026 estate agency landscape, as presented at the recent Negotiator Conference & Awards.
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We’ve ranked every UK postcode area by its growth potential in 2026, based on key market indicators. How does your area stack up?
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We expect a stronger than usual start to 2026 as buyers return to the market. The appetite to move home remains strong but affordability remains a constraint for those buying their first home or looking to trade-up to a larger home, which will keep prices in check.
Read moreRental growth slows to 2.2% as supply rises and demand drops to 6-year low.
Read moreHouse prices fall for the first time in 18 months across southern England, but threat of new property tax removed from 210,000 homes.
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Richard Donnell explores the important property tax changes announced in the Autumn Budget, breaking down which markets will be hit and how to support clients.
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Our new research shows that while the industry may be busy polishing its automation tools, sellers are gently reminding everyone that property decisions are still deeply personal - although this does vary across groups of consumers.
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The UK sales market has registered a strong recovery over the last two years, with agents now managing the largest sales pipeline since 2021.
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Take an exclusive look at my keynote presentation from the recent Homes for Scotland Annual Conference, where I explored the market outlook for housebuilders in Scotland today.
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Stamp duty speculation may not signal change, but it creates opportunities for proactive agents to guide buyers and sellers.
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Budget uncertainty has triggered the usual festive slowdown 6 to 8 weeks ahead of schedule, resulting in the first annual drop in sales agreed in two years and a 7% boost in available homes for sale.
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First-time buyers are driving nearly 40% of all property sales. With stronger affordability and bigger budgets, they’re reshaping demand across the UK. See the latest trends and how we can help you connect with them.
Read moreSupply and sale numbers continue to climb as mortgage rates stabilise, but the north/south divide widens and pre-Budget speculation slows the premium market.
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Our Viability of Homebuilding Report reveals that building homes is not currently financially viable across 48% of the country, leading to four key reform recommendations that will support the new homes industry to increase housing delivery and build more homes.
Read moreWith rents rising faster than house prices, yields are strengthening across the UK. For agents, it’s a clear opportunity to stand out as trusted advisors to landlords.
Read moreThe UK rental market is starting to normalise as supply and demand rebalance, while affordability remains a key constraint on future rent growth.
Read moreHouse price growth has steadied at 1.3% year on year, but the market remains firmly in buyers’ hands. Homes priced too high are taking more than twice as long to sell, making accurate pricing the key to moving stock this autumn. Get the latest insights from our August House Price Index below.
Read moreFrom house prices to mortgage rates, here are the key factors set to shape the UK property market in the coming years, and what this means for you.
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The Bank of England has cut the base rate by 0.25%. Here’s what agents need to know, and how you can make the most of it.
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Our latest study pulls back the curtains on what’s driving seller decisions in 2025, and we give you the rundown on how our latest tools can help agents win more instructions.
Read moreThe UK housing market is defying seasonal norms this July, presenting unique opportunities and challenges for agents and housebuilders. Our latest House Price Index unpacks unexpectedly high demand, surging sales volumes and record supply in the current market.
Read moreOver the last three years, rents have seen a greater increase than mortgage repayments. Find out what you need to do to stay ahead in the lettings market.
Read moreZoopla research reveals UK homes have gained £55,800 on average since the pandemic. Discover where the biggest gains are and how the widespread rise in home equity could be a game-changer for your pipeline.
Read moreUnpacking the differences in London’s property market, and what agents need to do to stay ahead.
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How homes with the right features can sell for more at the right time of year and how agents can use that to their advantage. Unlock the latest seasonal selling insights.
Read moreSales are up, supply is growing, and pricing power is shifting. Dive into the latest Zoopla House Price Index to see what it means for your market.
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Find out how much house prices have increased in your area, and how you can turn this into an opportunity to win more instructions.
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From Halton to Oldham, find out where properties are selling fastest, and what this means for agents.
Read moreThe rental market boom is over according to our latest report, here's everything you need to know about today's rental market.
Read moreOur House Price Index tracks the key trends in the UK housing market, showing agreed sales in May have reached the highest level in 4 years. With lots of homes for sale and price rises modest, buyers can benefit from relaxed affordability testing while sellers need to be supported with pricing advice.
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House price inflation is losing momentum as seasonal factors and growing economic uncertainty cools buyer demand, while supply continues to expand. More homes for sale are boosting choice and keeping house prices in check.
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Rental inflation has slowed, which will be welcome news to renters, but there are still 12 people chasing every home for rent. Growing supply is essential to support those on lower incomes and policy reforms for the rental market need to minimise the impact on supply.
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