What we're seeing from first-time buyers in London
Watch Alex Rose, Commercial Director at Zoopla, talk about the latest first-time buyer trends in London and how we’re innovating to capture this audience for housebuilders.
First-time buyers are thinking more flexibly about both tenure and location, with schemes like Shared Ownership playing an increasingly important role in how people access new-build homes.
With half of all first-time buyers in London moving more than 10 miles from where they currently live, the opportunity for housebuilders is in knowing how to reach and convert that mobile, affordability-driven audience.
Alex also looks at how our Affordability tool helps buyers understand what they can spend and where, while creating more precise, high-intent lead signals for developers.
Housebuilder solutions that drive results
With more than 1 billion searches every year and 9 million unique users every month, your new-build homes will be seen by the right buyers on Zoopla.
We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.
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