Zoopla Market Rankings 2026
13 Jan 2026We’ve ranked every UK postcode area by its growth potential in 2026, based on key market indicators. How does your area stack up?
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Insights
25 February 2026
Half of all UK homes gained value in 2025
When 15.2 million homeowners see their value gains tick upwards, they gain the confidence to move. See the latest exclusive Zoopla data on the value of the UK’s 30 million homes and how to turn our estimates into your instructions.
Richard DonnellExecutive Director – Research
Key takeaways
Half of the UK’s 30 million homes gained value in 2025 at an average of £9,900 per property
There were 3.1 million equity winners who gained more than £20,000
The 2-speed market is stark, with widespread value gains in the North and Scotland contrasted with a significant reset across the South where nearly half of all homes saw falls
Despite recent moderation, the average seller is still sitting on a 5-year value increase of 20%, which can provide confidence to move even in cooling zones.
Our latest analysis reveals a nation divided, where half of UK homes saw an estimated value increase of nearly £10,000, while a third - predominantly in the South - saw their paper wealth moderate.
In a market where headlines often generalise, the value is in the ability to provide nuance. Our 2025 valuation data is the ultimate tool for winning instructions by closing the gap between a homeowner’s expectations and a successful sale strategy.
The following analysis provides the macro-view of the UK’s 30 million home values. Turning this into a micro-strategy for your client is where it starts to make a real difference to your instruction volume.
The regional hierarchy for value gains
While the UK saw a modest overall price change of +£2,300, the reality at a regional level shows a staggering divide. Use the table to show sellers where they fit into the national picture.
UK region | % homes gaining value | Avg. gain (£) | % homes losing value | Avg. loss (£) |
Northern Ireland | 94% | £14,200 | 3% | £12,200 |
Scotland | 73% | £10,400 | 17% | £7,700 |
North West | 72% | £9,700 | 15% | £7,500 |
North East | 67% | £6,600 | 19% | £4,800 |
Wales | 60% | £8,000 | 22% | £8,200 |
Yorkshire & The Humber | 58% | £7,800 | 25% | £6,800 |
West Midlands | 55% | £8,600 | 25% | £7,700 |
East Midlands | 43% | £7,400 | 32% | £7,100 |
East of England | 41% | £11,000 | 35% | £9,500 |
London | 35% | £17,400 | 43% | £18,000 |
South West | 33% | £10,400 | 46% | £11,900 |
South East | 32% | £11,800 | 44% | £12,700 |
Harness the confidence to move
When the 5 million homeowners on Zoopla see their estimate tick upward, they gain the confidence to move.
But that confidence requires direction. If you're in a value-winning area, the data is proof of momentum and market health. It shows sellers that their current gains present a window of opportunity.
If you’re in a value-losing area, there are still positive messages for would-be sellers. Between 2020 and 2025, homeowners gained an average of 20% on the value of their home, and this figure is even higher across the south. Recent dips barely make a dent in long-term equity for most.
What’s more, homeowners in England and Wales made an average £72,000 profit when they sold their home over the last 18 months. This stretches to £130,000 in London. This figure is of course dependent on how long the owner has spent in their home, but it helps put recent value moderation into perspective.
Master the buyers' market in the South
In regions like the South East and South West - where 6 in 10 of the nation's value falls occurred - your role shifts to equity protector. Manage expectations in these cooling zones, moving the conversation from ‘What I want to sell for’ to ‘What the market supports’.
With 9.1 million homes seeing an average estimated dip of £10,800, the ‘test the market’ approach is a recipe for lost momentum. When buyers have more options, the winning approach is to use the data to price for a ‘sold’ sign within the first month of listing.
Our data shows that homes in the South are taking an average of 45–55 days to sell, significantly slower than in the North. At the same time, stock levels are up to 16% higher than this time last year. And, once a listing hits month 2 on the market, there is a much higher probability of requiring a 5%+ price reduction to re-engage interest.
When a seller pushes for a hopeful price, use the regional average loss data as your evidence. An accurate price today protects equity far better than a price cut 3 months from now.
Identify the 3.1 million equity winners (£20k+ gains)
For 3.1 million households, the gain in 2025 was £20,000 or more. These are your prime moving candidates. By identifying the local areas with the best growth, you can finetune your targeted prospecting and show homeowners they have the equity required for their next step or release.
These are the local authorities in each region with the highest proportion of homes gaining value in the last 12 months.
Top LA in each region | Region | % homes gaining value | # homes | Avg. gain (£) |
Renfrewshire | Scotland | 95% | 47,000 | £ 12,500 |
Chorley | North West | 88% | 36,900 | £ 11,500 |
Wrexham | Wales | 79% | 37,600 | £ 10,400 |
Northumberland | North East | 78% | 98,000 | £ 8,600 |
Calderdale | Yorkshire and The Humber | 77% | 63,100 | £ 10,000 |
Dudley | West Midlands | 77% | 89,200 | £ 8,500 |
Castle Point | East of England | 67% | 20,800 | £ 10,500 |
High Peak | East Midlands | 67% | 22,600 | £ 8,800 |
Gloucester | South West | 62% | 31,000 | £ 8,300 |
Waltham Forest | London | 59% | 55,800 | £ 26,600 |
Test Valley | South East | 58% | 26,900 | £ 12,300 |
Realistic pricing is critical to successful sales
A Zoopla estimate is a powerful starting point for more than 5 million potential sellers. But the instruction is won when you step into the living room and provide the context: what the buyers on your books want, the latest school ratings, and the nuance that our algorithms can’t see.
In high-growth zones, the current value peak is a window of opportunity. In the slower South, it’s about shifting expectations to encourage early demand.
Long-term success and referral volume depends on the home performing on the market. Hopefully, this data helps start the conversation and bridge the gap between homeowner expectations and the reality of a crowded marketplace, alongside providing the nuanced strategy that only you can.
Stop guessing and start growing. Our team can help handpick the right products to win more business in your local market.
Regional highlights
East Midlands
High Peak and Bolsover emerged as the region's primary growth engines, with 67% and 65% of homes gaining value respectively. In High Peak, the average gain reached £8,800. This contrasts sharply with Boston, where 46% of homes lost value at an average of £5,300, and East Lindsey, where half of all homes saw value moderate or fall.
Top 3 value-growth areas in East Midlands
Local authority | % homes that gained value last 12 months | Average value gained |
High Peak | 67% | £8,800 |
Bolsover | 65% | £6,500 |
Kettering | 60% | £7,200 |
East of England
The region saw a significant performance gap between local authorities. In St Albans, winners recorded an average gain of £29,000, while 65% of homes in Tendring registered value falls averaging £9,700. Overall, only 41% of homes in the region gained value, making it one of the most price-sensitive markets in the UK.
Top 3 value-growth areas in East of England
Local authority | % homes that gained value last 12 months | Average value gained |
Castle Point | 67% | £10,500 |
St Albans | 61% | £29,000 |
Stevenage | 60% | £11,000 |
London
London recorded the lowest percentage of gainers in the UK at 35%, but the highest average cash gains for those winners at £17,400. The internal divide is stark: Waltham Forest saw 59% of homes rise by an average of £26,600, while Kensington & Chelsea saw 70% of homes lose value, with an average paper wealth dip of £84,300 per property.
Top 3 value-growth areas in London
Local authority | % homes that gained value last 12 months | Average value gained |
Waltham Forest | 59% | £26,600 |
Havering | 57% | £12,400 |
Greenwich | 52% | £14,100 |
North East
Affordability continues to drive value gains here, with Northumberland seeing 78% of homes (120,400 properties) increase in value. South Tyneside and Stockton-on-Tees followed closely with 77% and 76% gainers. Darlington proved the regional outlier, recording a 29% loss in value across its housing stock.
Top 3 value-growth areas in the North East
Local authority | % homes that gained value last 12 months | Average value gained |
Northumberland | 78% | £8,600 |
South Tyneside | 77% | £6,800 |
Stockton-on-Tees | 76% | £7,500 |
North West
The North West was the UK's strongest regional performer outside of Northern Ireland. Chorley and Halton both saw 88% of homes gain value, with Halton winners seeing a significant £13,600 average boost. Oldham (87%) and Burnley (85%) also saw heavy volume gains, while only 40% of homes in Lancaster suffered value falls.
Top 3 value-growth areas in the North West
Local authority | % homes that gained value last 12 months | Average value gained |
Chorley | 88% | £11,500 |
Halton | 88% | £13,600 |
Oldham | 87% | £9,600 |
Northern Ireland
Northern Ireland remains the UK’s strongest market by volume, with a staggering 94% of homes (716,100 properties) increasing in value. The average gain was £14,200, while only 3% of the entire housing stock registered a loss of more than 1%.
Local authority | % homes that gained value last 12 months | Average value gained |
Northern Ireland (total) | 94% | £14,200 |
Scotland
Renfrewshire took the top spot in the UK with 95% of homes gaining value, closely followed by Glasgow City at 90%. East Renfrewshire recorded the highest average value gain in the Scottish top ten at £17,900. Aberdeen City remained the primary outlier, with 67% of homes seeing price drops.
Top 3 value-growth areas in Scotland
Local authority | % homes that gained value last 12 months | Average value gained |
Renfrewshire | 95% | £12,500 |
Glasgow City | 90% | £12,200 |
East Renfrewshire | 87% | £17,900 |
South East
The South East registered the highest volume of value falls, with 44% of homes losing an average of £12,700. Hotspots like Test Valley (58% gains) bucked the trend, but areas like Hastings and Thanet saw 78% and 72% of homes lose value respectively, with Hastings homeowners losing an average of £14,800.
Top 3 value-growth areas in the South East
Local authority | % homes that gained value last 12 months | Average value gained |
Test Valley | 58% | £12,300 |
Milton Keynes | 54% | £11,800 |
Tonbridge and Malling | 42% | £14,100 |
South West
Market resets were most visible in Torbay, where 79% of homes lost value, and North Devon, where 75% fell. However, city hubs remained resilient; Gloucester saw 62% of homes gain value, while Plymouth recorded gains for 54% of its housing stock.
Top 3 value-growth areas in the South West
Local authority | % homes that gained value last 12 months | Average value gained |
Gloucester | 62% | £8,300 |
Plymouth | 54% | £7,300 |
Sedgemoor | 51% | £9,200 |
Wales
Wrexham led the Welsh market with 79% of homes gaining value, followed by Merthyr Tydfil at 75%. Overall, 60% of Welsh homes rose in value - significantly higher than the English national average. Ceredigion was the only major area to see a downturn, with 46% of homes losing value.
Top 3 value-growth areas in Wales
Local authority | % homes that gained value last 12 months | Average value gained |
Wrexham | 79% | £10,400 |
Merthyr Tydfil | 75% | £6,100 |
Blaenau Gwent | 73% | £5,600 |
West Midlands
Dudley and Walsall were the regional standouts, with 77% and 72% of homes gaining value respectively. In Dudley, 107,900 homes rose by an average of £8,500. Coventry sat on the other side of the ledger, with 45% of homes registering value falls.
Top 3 value-growth areas in the West Midlands
Local authority | % homes that gained value last 12 months | Average value gained |
Dudley | 77% | £8,500 |
Walsall | 72% | £10,500 |
Newcastle-under-Lyme | 72% | £7,600 |
Yorkshire and The Humber
Calderdale was the regional star with 77% of homes (73,400 properties) gaining value, followed by Bradford and Rotherham both at 68%. The region showed a healthy balance, with 58% of homes rising overall, though North East Lincolnshire saw 55% of homes fall in value.
Top 3 value-growth areas in Yorkshire and The Humber
Local authority | % homes that gained value last 12 months | Average value gained |
Calderdale | 77% | £10,000 |
Bradford | 68% | £9,200 |
Rotherham | 68% | £6,700 |
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We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.
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