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Insights
30 March 2026

House Price Index March 2026: Navigating the shift to high-intent movers

The market is still moving, but it’s driven by fewer, more committed buyers as mortgage rates rise. Here’s what you need to know from our latest House Price Index.

Richard DonnellExecutive Director – Research

Key takeaways

  • The number of sales across the market remains resilient, supported by movers who already have mortgages in place

  • Demand from early-stage buyers is cooling as rising mortgage rates and general economic uncertainty prompt caution

  • Mortgage rates have ticked up by an average 0.4 percentage points in recent weeks

  • House prices are stable and holding steady at +1.3% year-on-year growth

  • Supply is growing with the number of homes for sale up 6% year-on-year.

The housing market is experiencing a distinct shift in dynamics this March. While top-of-funnel buyer demand has cooled in the face of recent mortgage rate increases, the actual pipeline of agreed sales is holding firm.

We’re seeing a growing divergence between general enquiries and actual transactions. The ‘wait and see’ crowd is pausing, but serious committed movers are pressing ahead. Understanding this gap is critical for both agents and housebuilders looking to maintain momentum in the coming months.

The full Zoopla House Price Index: March 2026 is available on Zoopla.co.uk.

Download the House Price Index March 2026 (PDF, 644kB)

Focus on conversion, not just volume

While you may be seeing fewer casual enquiries hitting your inbox, the sales pipeline is heavily supported by committed movers. 

The buyers currently active in the market are highly motivated, and they’re often sitting on significant equity, utilising cash (around 25% of current sales) or moving forward with pre-agreed mortgages.

It’s now key to:

  • Prioritise realistic pricing: With supply up 6% and buyers becoming more price-sensitive, overpriced stock will simply sit. Use local data to have honest conversations with sellers.

  • Qualify heavily: The weakening in buyer demand in March means you need to quickly identify the serious movers and focus your energy on getting them over the line.

  • Monitor demand closely: Buyer intent is becoming more localised and volatile. Stay close to regional and hyperlocal data to understand local affordability and where your buyers are coming from.

Not listing with Zoopla?

Contact us today to get access to more motivated movers.

Image of agent on phone with hand on glass window.

Property types: Price performance

The headline house price growth rate is stable but performance varies by property type. Semi-detached and terraced homes are currently seeing the highest price growth, while flats are experiencing slight price corrections.

Property type

Avg price Dec 2025

Avg price Jan 2026

Avg price Feb 2026

Annual price change (£)

Annual price change (%)

All property

£269,800

£270,300

£270,500

£3,540

1.30%

Flats and maisonettes

£191,400

£191,900

£191,800

-£2,120

-1.10%

Terraced houses

£239,100

£239,400

£240,200

£4,670

2.00%

Semi-detached houses

£277,800

£277,900

£279,200

£6,640

2.40%

Detached houses

£453,000

£453,700

£455,000

£5,620

1.30%

A consistent pattern across the UK

The divergence between sales and buyer enquiries is evident across all regions and countries of the UK. Buyer enquiries are down across all areas on last year, with the largest decline in active buyers recorded in the North East and West Midlands, coming off a high base.

Meanwhile, sales agreed are holding up more consistently, with declines generally more modest and some regions - such as Yorkshire and the Humber and London - seeing broadly stable or slightly higher levels of activity compared to last year.

This consistency reinforces the view that the current market is being supported by a smaller pool of committed buyers rather than broad-based demand. The number of potential buyers in the market is more volatile than sales highlighting the importance of a focus on the strength of buyer intent rather than headline levels of enquiries. 

The outlook for 2026

Despite the softening in top-level demand, UK house price growth remains stable at +1.3%. We do not anticipate a significant slowdown in near-term house price growth. 

For prices to take a material hit, we would need to see a much sharper and sustained decline in actual sales volumes, rather than just a drop in initial enquiries.

If mortgage rates stabilise at current levels, we expect sales activity to continue holding up well compared to last year.

Want to work out how you can grow faster than your local market? Speak to our team to get started.

About the Zoopla House Price Index

The Zoopla House Price Index (HPI) is published on Zoopla.co.uk and tracks the change in achieved sales price of homes. It’s not an index that tracks asking prices. It uses sold prices, mortgage valuations and data for recently agreed sales with more input data than any other index. The methodology is designed to accurately track the change in pricing for UK housing. It’s revisionary and non-seasonally adjusted.

We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.

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