We are delivering significantly more valuation leads to estate agents in 2026, powered by growth in our homeowner audience to 5.6 million subscribers.
We delivered 42% more valuation leads to agent partners in February 2026 than a year earlier
Our homeowner subscriber base grew by 500,000 in 3 months, reaching 5.6 million
Every region of the UK saw year on year growth in valuation leads
We are creating a stronger pipeline of seller opportunity by engaging homeowners earlier in their moving journey
Speak to our team to get your share of these valuation leads today.
Zoopla delivered 42% more valuation leads to agent partners in February 2026 than a year ago, building on strong momentum at the start of the year.
That growth is being driven by a larger and more engaged homeowner audience. As of March 2026, 5.6 million homeowner subscribers use Zoopla to track their home’s value, understand the market and plan their next move.
For estate agents, that translates into more high-intent valuation opportunities and a stronger return on investment.
Every UK region saw double digit growth in valuation leads year on year.
Growth was strongest in the East of England and South East, where valuation leads increased by 74% and 66% respectively. Scotland and the North East also saw particularly strong growth.
When winning instructions is pivotal to your bottom line, this growth gives agents access to more seller opportunities you can’t find anywhere else.
Region | Increase in valuation leads (year-on-year) |
East of England | 74% |
South East | 66% |
Scotland | 56% |
North East | 45% |
London | 38% |
North West | 36% |
Yorkshire and The Humber | 35% |
South West | 33% |
East Midlands | 26% |
Wales | 21% |
West Midlands | 20% |
Want to work out how you can grow faster than your local market? Speak to our team to get started.
The growth in valuation leads is the result of sustained investment in products and experiences that engage homeowners before they are ready to speak to an agent.
Our homeowner subscriber base has grown by 500,000 in the last 3 months alone, reaching 5.6 million. These users come to Zoopla to track their home’s value, understand local market conditions and plan their move.
With 700,000 of these homeowners planning to sell in the next 12 months, this audience creates a growing pipeline of high-intent sellers for estate agents, helping deliver more valuation opportunities and stronger return on investment.
Want to generate more valuation leads from Zoopla? Speak to our team today.
We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.
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