Our 5 million subscribers create a pipeline of high-quality instructions, ready to drive your business growth.
400,000 subscribers from our homeowner audience listed their homes for sale last year
This is a 37% increase compared to 2024 and represents £2bn in sales commission value for agents
700,000 have told us they’re serious about selling in the next year, giving you direct access to a pipeline of motivated movers
Prospect Plus unlocks this audience and delivers a market-leading 43% conversion rate from lead to instruction.
Last year, 400,000 subscribers from our homeowner audience listed their homes for sale. This represents a 37% increase compared to 2024 and accounts for £2bn in sales commission value for our agent partners.
This growth demonstrates the success of our focus on building a high-value homeowner audience to drive greater value for your business.
We’re continually engaging this audience with new tools and insights to help them better understand the value of their home, local market trends and buyer demand. These are all important factors in making home decisions, particularly in current market conditions as increased supply places greater emphasis on realistic pricing.
Rich Hayes, Chief Operating Officer at Zoopla, said: “We are investing to help agents grow their businesses with a focus on driving tangible return on investment through high-quality homeowners, market-leading products, and unique data and insights.
“Growing the number of high-quality sales instructions is a key pillar in our strategy. Zoopla is the UK’s leading destination for home valuation, with 67% of consumers choosing us first when valuing their home. It’s fantastic to see this strength translate into 400,000 educated sellers going on to list their properties last year.
“As we continue to innovate at pace, we’re confident that this audience of five million homeowners will continue to grow in both size and quality which in turn will generate further value for our agent partners in 2026.”
Get first access to serious sellers and connect with top-quality prospects to grow your market share.
The UK’s most serious sellers use MyHome — secure these high-converting prospects before your competition does.
Win in the living room: see your prospect’s price expectations, their property searches and which agents you’re up against.
43% of these prospects convert to instruction, fuelling faster sales and boosting your commission revenue.
In 2025, our homeowner audience grew by 1.2m to over 5m subscribers. This audience is a pipeline of high-quality prospects for our agent partners, proven to convert to instruction at a market-leading rate.
We continue to invest in ways to educate and engage this fast-growing audience, because we know ongoing engagement makes them more likely to choose an agent through Zoopla.
The buyer demand tool is one of the most popular homeowner features on Zoopla, and it’s a first in the UK market.
The tool helps would-be sellers understand the number of searches that their home would appear in at different price levels, as well as the level of the competition for similarly-priced homes.
It’s designed to instil the confidence to proceed with a sale, while also making homeowners more aware of the link between pricing and interest before they speak to an agent.
And it’s proving its value in regularly bringing homeowners back to Zoopla, with more than 1 in 4 homeowners using the tool on a monthly basis.
You might find the tool useful when you’re pitching in the living room to emphasise the impact of pricing on demand and speed of sale.
Track your home on Zoopla to try out the demand tool for yourself.
Our latest feature for our homeowner audience is a ‘post-listing performance’ report, which truly cements Zoopla as the most comprehensive homeowner destination in the UK.
The report tracks listing views and search appearances in real-time and highlights how a seller’s price compares to similar properties.
It’s available exclusively to those whose home is listed for sale on Zoopla, giving a unique and compelling reason to book a valuation with a Zoopla-partnered agent.
For agents who want to win more high quality instructions, Prospect Plus is an essential product.
It’s our flagship and highest converting vendor tool that exclusively connects you with this nurtured homeowner audience, delivering an average 43% conversion rate from lead to instruction.
More than 1,500 estate agency branches are already signed up and seeing the benefit of Prospect Plus on their instruction volume.
Interested? See how many future sellers you could reach with Prospect Plus.
Stop guessing and start growing. Our team can help handpick the right products to win more business in your local market.
We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.
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