Bellway, Bloor Homes and Gleeson renew with Zoopla

We’re delighted to announce that major housebuilders Bellway, Bloor Homes and Gleeson have renewed their commitment to Zoopla. Their continued partnership is testament to the confidence they have in our ongoing investment and innovation in the new homes space.

All three of the housebuilders cited our ability to provide a strategic advantage by connecting them with a wide and relevant audience, enhancing their digital presence and providing crucial data and analytics to support their business decisions.

Their comments underscore our position not just as a marketing channel, but as a trusted partner that helps them meet key business objectives across the entire development and sales lifecycle.

One of our key value propositions comes through our ability to connect housebuilders to the 70% of buyers who are open to new builds, but not explicitly searching for them. Our latest innovations bridge that gap by improving new-build visibility and encouraging consideration within our most-used search experiences.

How we’ve increased high-quality leads for housebuilders by 30%

New innovations to turn property browsers into new-build buyers

We’re finding new ways to deliver value for our housebuilder partners through improved consumer experiences and new homes visibility.

In an industry-first, we’ve added a filter that allows users to find homes available under the Own New Rate Reducer and Deposit Unlock schemes in one click, making us the only UK property website with a filter of this kind.

We’ve boosted the presence of new-build homes within sort orders and differentiated new builds within our map-based search, as well as highlighting new-build homes on the periphery of search areas - opening up consideration from an even wider group of potential buyers.

This is all alongside previous work to enhance our development pages and give consumers greater insight into the location, benefits and available plots within your developments.

Performance products, built for housebuilders

We have a range of tailored housebuilder products, such as In-Search Ads, Premium Listings and Featured Developments. These are built to help you reach more of our 9 million unique monthly visitors.

In-Search Ads have been a top choice for Bellway, Bloor Homes and Gleeson. These native ads blend with property listings, ensuring a smooth user experience and converting engaged users to your website. 

With 5 times more impressions than a standalone new homes listing, In-Search Ads deliver a 57% uplift in clicks to your website - directly converting engaged users into high-quality leads.

Why our partners renewed with us

The three housebuilders referred to our market-leading search functionality, expansive reach and consumer experience as key reasons for renewing with us.

“Bellway is delighted to have extended its partnership with Zoopla to showcase our homes to a wide audience. Zoopla is a trusted partner for Bellway as we aim to showcase our high quality, sustainable homes to potential customers looking to purchase a new home.”

- Nicola Hughes, Group Marketing Director at Bellway.

“We’re delighted to continue working with Zoopla, which forms a strategic part of enhancing Gleeson’s digital presence and connecting with homebuyers in more meaningful ways. Zoopla’s platform allows us to showcase our developments to a wider audience, while delivering a seamless and engaging online experience.”

- Amanda Parkinson, Marketing Director at Gleeson.

“As an NHBC Five Star builder with an Excellent Trustpilot rating, our partnership with Zoopla ensures we receive the analytical data we need as a business to continually support our teams at every stage of the development lifecycle, enhancing our presence and complementing our customer journey strategy. We look forward to seeing the benefits of Zoopla’s new format supporting new build homes to reach wider audiences for our sector.”

- Mark Powell, Group Sales & Marketing Director at Bloor Homes.