30% more high-quality leads: How we’re driving better results for housebuilders

High-quality new homes leads up by 30%

We’ve got good news for housebuilders. 

We’ve been working hard to make sure our products deliver results. Over the past year, we successfully rolled out a series of innovative, consumer-focused product upgrades to the Zoopla website. 

The updates focused on improving lead quality for new homes developers. As a result of this, we’ve increased our high-quality buyer leads by 30% year-on-year. And, with buyer demand for new homes now improving, this couldn’t come at a better time.

More visibility, better leads

We’ve made big changes to how new-build homes appear on Zoopla, especially on our most visited pages. This has helped encourage the buyers who land on our site each month to buy new. Specific buying scheme filters and call-outs have also been added to the search experience, resulting in a 40% increase in new home leads from this specific buyer journey on the Zoopla website.

New-build buying scheme filters, only at Zoopla

We've also introduced a new search filter that highlights new homes that are available to buy with popular buying schemes, such as the Own New Rate Reducer and Deposit Unlock schemes. This puts the affordability benefits of new-build buying schemes at the front and centre of the search experience, helping consumers realise the advantages of choosing a new home. In fact, Zoopla is the only property portal in the country that allows buyers to search specifically for homes that are part of these schemes.

These updates are drawing in better-qualified leads to support housebuilders like you across the UK.

Industry-first affordability tool

We know that affordability is on every buyer's mind. That’s why we developed and launched a new affordability tool, currently being tested by four major housebuilders. While 70% of buyers are open to new builds, only 7% are actively looking for them.

This tool allows serious buyers to match with new home developments that are within their budget and meet their requirements, giving you access to more motivated movers.