MyHome reaches 4.5 million subscribers, but what does that mean for Zoopla agents?

A growing audience of serious sellers, ready to take their next step

More than 4.5 million homeowners are now using MyHome, Zoopla’s personalised tool that helps homeowners check their home’s value, check sold prices nearby, book valuations with agents, and much more.

These powerful insights are driving an impressive one million sellers back to MyHome every month, giving agents access to more high-intent sellers than ever before.

This follows a record-breaking week in June, where we delivered the highest number of vendor leads for agents. This demonstrates how we’re delivering on our strategy to build the UK’s largest homeowner audience, and giving you the tools to connect, engage and convert that audience into instructions.

The UK’s home for valuation

When it comes to home valuations, 61% of consumers come to Zoopla first, which is significantly more than any other property website. This has driven strong growth, with MyHome subscribers skyrocketing by 45% since June 2024. 

Crucially for agents, over 700,000 of MyHome’s 4.5 million subscribers have signalled that they are serious sellers who are ready to move over the next 12 months, providing a unique pipeline of high-intent and motivated movers.

Prospect Plus: giving agents the edge

Prospect Plus is designed to connect agents with these motivated movers, giving you the chance to unlock strong ROI from this growing audience. In fact, our flagship vendor product boasts a 43% conversion rate from lead to instruction.

The launch of Prospect Plus shows how we’re delivering on our promise to bring agents new, high-quality prospects, helping you grow your business and win more instructions.

Foxtons is one agent who is already benefiting from this audience through Prospect Plus, with Foxtons Head of Performance Marketing, Jessamy Atkinson commenting: “Technology has always been core to Foxtons achieving its position as London’s Number 1, so we were delighted to collaborate with Zoopla and be the first to adopt their innovative Prospect Plus product. Early indicators show that the product is exceeding our lead generation and ROI expectations.”

Rich Hayes, Chief Operating Officer at Zoopla, said: “Our position as the first choice for 61 per cent of consumers seeking valuations has fuelled a staggering 45 per cent growth in MyHome subscribers. This has translated directly into record-breaking vendor leads and undeniable ROI for our customers.

"What excites me most is the unparalleled pipeline this creates: 700,000 serious sellers primed to move in the next 12 months and over £1bn in potential commission for agents, delivering a uniquely engaged audience. Products like Prospect Plus are precisely how we're empowering agents like Foxtons to unlock this value and secure high-intent instructions. This isn't just about growth, it's about redefining the property journey, ensuring our customers always have the edge in a competitive market."