Reaching 5.6 million potential movers in targeted regions, our latest campaign is driving more high-quality leads straight to your listings and services.
The goal of our latest major marketing campaign is to connect even more motivated movers with agents, driving visibility, quality leads and stronger return on investment.
This phase of the campaign is set to reach 5.6 million potential movers across London and the South East, connecting buyers and sellers directly with agents.
It builds on our position as London’s number one property website by number of listings, consistently listing more homes than any other platform.
100 branded Zoopla taxis and high-impact out-of-home advertising in major commuter hubs will ensure maximum visibility across the capital.
Digital activity across Facebook, Instagram, Microsoft and Google will target high-quality sellers and buyers, delivering measurable ROI for agents.
We’ve launched a major new marketing campaign across London and the South East to reinforce our position as the capital’s number one property website by number of listings.
Our goal is simple: to connect even more motivated movers with agents, driving visibility, quality leads and stronger return on your investment.
Research shows that Zoopla consistently lists more properties in London than any other property website. We’re also the first platform Londoners think of when selling a home, with 54% of sellers naming us first when looking to find an agent. It’s a position of trust and awareness that we’re proud to build on with this latest campaign.
To bring our ‘Win at moving’ brand message to life, we’ve launched 100 branded taxis in our iconic purple, spreading the message that Zoopla has “London’s biggest choice of homes.” These taxis are joined by bold out-of-home advertising across key commuter hubs including London Bridge, Charing Cross, Waterloo, Blackfriars and Victoria, ensuring Zoopla stays top of mind for anyone considering their next move.
But it doesn’t stop there. We’re also extending our reach beyond London, with tailored messaging in commuter hotspots such as Milton Keynes, Guildford, Reading, Portsmouth and Oxford. Altogether, this campaign will reach over 5.6 million potential movers across London and the South East.
We’re also building on our valuation strength, with 67% of consumers nationwide naming Zoopla as the first place they think of for property valuations.
Alongside our citywide presence, we’re amplifying targeted activity across major digital platforms including Facebook, Microsoft and Google. This ensures we’re reaching known buyers and sellers, delivering more qualified leads straight to your listings and driving measurable ROI for our agent partners.
London agents are already feeling the benefit of our continued investment in marketing. A spokesperson from Chestertons said:
“As one of London’s largest estate agencies, it’s essential we have the right tools to get every property in front of the right audience. With their powerful platform and brand strength in London, Zoopla is a key part of this and our strong relationship ensures the best result for our clients, buyers and sellers.”
Nathan Khider, founder of Nathan K Real Estate, added:
“As a brand in London Zoopla is very strong, particularly as it’s one of the main portals for renters and younger first-time buyers in the city. I’ve been working with Zoopla for three years now and properties get so many hits and enquiries for rentals or sales, and even more for lettings.”
This campaign doubles down on our leadership in London, connecting movers to agents and housebuilders, while tailored South East activity drives high-quality vendor volumes - reaffirming our commitment to agents with unmatched reach, visibility and results.
Tap into our well-known brand, unique audiences and pipeline of motivated movers.
We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.
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