3 new MyHome innovations driving value for estate agents

MyHome is our market-leading homeowner destination, where 4.8 million people subscribe to track the value of their home and what’s happening in their local housing market.

It’s all about nurturing the sellers of tomorrow and, ultimately, helping them find the right estate agent when they come to sell. By educating and engaging this audience, we’ve proven that our partners get stronger seller leads, better conversion and more return on investment.

Our latest MyHome innovations go a step further to strengthen this pipeline of serious sellers and provide value to our partners.

Buyer demand tool: UK-first insights to turn homeowners into sellers

In a UK-first, our new demand tool helps homeowners understand how much interest they could get when they sell.

They can adjust the numbers and see how their asking price will impact their home’s visibility in property searches, as well as how much competition they’ll have from similar homes.

The market-leading tool is designed to give would-be sellers the confidence to proceed with a sale, while also managing expectations and supporting your conversations around pricing.

Agent comparison tool: Highlighting your expertise and relevance to sellers

Our new agent comparison tool makes it even easier for homeowners to find the best estate agent for them, supporting you to win the instruction for every lead we send your way.

Homeowners can compare local agents by:

• Similar homes currently live on the market

• Similar homes previously listed by the agent 

• The average time your properties stay on the market.

The results are personalised to the homeowner’s property and preferences, helping to highlight your expertise, experience and relevance.

That means better compatibility between every homeowner and estate agent we match, resulting in stronger conversion and improved return on investment for you.

Our vendor product Prospect Plus places you at the top of this list. With 80% of homeowners choosing the top three agents in MyHome, Prospect Plus gives you valuable visibility that’s proven to grow your market share.

Listing performance data: a compelling reason to sell through Zoopla

Our new listing performance data cements MyHome as the most comprehensive homeowner destination in the UK, giving sellers incomparable insights throughout the sale of their home.

This tool has long been requested by consumers. Its introduction gives a unique and truly compelling reason to request a valuation through Zoopla - meaning more top-quality seller leads for our partners.

All sellers can see their live listing and price in MyHome, while those who have chosen an agent through Zoopla get the full performance data. It helps reinforce the value of choosing you, before and after you’ve won the instruction.

We have more ambitions to innovate in this space, such as exploring how this listing data could help inform your pricing strategy and product selection.

Get first access to this high-value audience with Prospect Plus

We’ve already proven that MyHome prospects convert to instruction at a rate of 43%, making them some of the highest-quality leads in the market.

There’s significant commission value in this audience too, with the average value of a claimed MyHome property worth £47,000 more than a typical home in the same location.

These innovations aim to grow the size of this audience from the current 4.8 million, while making each and every homeowner more likely to choose a Zoopla estate agent. Earlier this year, we already posted a 14% increase in the number of high-intent sellers leads we sent our partners between Q1 and Q2.

Prospect Plus is the only product in the market that gives you a primed pipeline like this, bringing you immediate access to top-quality seller leads in your area.