8 new search features delivering more motivated movers

Our property search experience is central to how we deliver value to our partners. It remains the key reason consumers visit our site, with 9 million unique users searching for properties every month - and more than 2.5 million of them only using Zoopla.

We’re continually innovating to stay at the forefront of the industry, with every new tool developed with two complementary goals in mind: to enhance the consumer experience and deliver more high-quality leads to our partners.

Many of our latest enhancements are around search filters. The 20% of searchers who use filters on Zoopla convert 2.5 times more than those who don’t, so expanding this functionality directly supports your return on investment.

Here’s a breakdown of our 8 latest property search innovations and how they’re designed to deliver motivated movers to you.

Features exclusive to Zoopla

1. Buying schemes filter to highlight new homes

This new filter appears in all ‘for sale’ searches, helping people find homes available under buying schemes to support the consideration and visibility of new homes.

Highlighting the money-saving benefits of the Own New Rate Reducer and Deposit Unlock schemes, the industry-first feature makes us the only property website in the UK to raise the profile of new homes in this way.

2. Search for cottages, fixer uppers and period properties

Our new AI-powered filters for cottages, fixer uppers and period properties are designed to surface unique listings to the buyers who want to see them. 

These UK-first filters are all about making your properties more attractive and shortening a consumer’s journey before enquiring, while also giving you an edge in winning instructions for these types of properties.

3. Filters for chain-free and reduced-price properties

These filters bring greater visibility to stock that may have been sitting on the market, helping support faster sales and commission generation.

The chain-free filter also highlights the benefits of new homes in a unique way - maximising consideration from the 70% of users who are open to new-build homes but not specifically searching for them.

4. Search for homes with electric vehicle charging

Our market-leading EV-charging filter makes Zoopla the only place eco-conscious buyers can go to find a property that’s ready for the electric revolution, bringing greater visibility to your EV-ready listings.

It means the 75% of all home movers who say EV charging access is important are even more likely to choose Zoopla - and our partners.

New to Zoopla

5. Affordability calculator

Our affordability calculator is designed to solve a critical question for consumers: what properties can they actually afford? It defines their budget in a fresh and engaging experience before matching them with well-suited new-build homes.

With buyers benefitting from a 15%+ boost in buying power from recent mortgage testing changes, our calculator helps inform and convert pre-qualified leads who are financially ready to buy.

6. Filters for must-have rooms and favourite features

A home’s rooms and features are often the deciding factor in a purchase, from a utility room to a kitchen island. We’ve introduced new filters to highlight these unique benefits, including:

• Utility rooms (only on Zoopla)

• En-suites (only on Zoopla)

• Home offices

• Basements

• Conservatories

• Patios

• Bathtubs

• Kitchen islands

7. Spotlighting hot properties and hidden gems

Our 'hot property' and 'hidden gem' badges provide extra support for your stock based on existing enquiry levels.

The 'hot property' badge acts as powerful social proof for your most popular listings, creating a sense of urgency that encourages even more viewings, while 'hidden gems' with fewer enquiries attract buyers looking to get ahead of the market. 

Coming soon

8. Property size search

We’re introducing new functionality to enable buyers to sort and filter their search by internal floor area, helping them find homes with the square footage they need.

To get ready for this change, make sure your data feed or listings in ZooplaPro include the total internal floor area.

Doing the basics (really well)

Every innovation is designed to yield more relevant search results for consumers and deliver more motivated, high-quality buyer leads to our partners - helping you move your stock and grow your business.

That comes with improvements to our search, filter and map functionality every day, including tools like Travel Time and ‘Draw a Map’ - popular, high-performing features that consistently attract users and deliver buyer leads.

We’re continually re-engaging property searchers based on their behaviour and search intent, whether that’s nudging them to resume their search, alerting them about a relevant listing, or letting them know when a saved property is reduced in price. It’s all to drive more eyeballs and relevant traffic back to your listings, bringing you more motivated movers through Zoopla.