We’re seizing the seasonal uplift in market activity with a multimillion-pound marketing campaign designed to help agents grow their businesses over 2026 and drive a huge uplift in valuation leads next year.
Our major campaign will capitalise on the ‘Boxing Day Bounce’ and focus on driving valuation leads to our partners during a key market moment.
4 in 5 people in the UK will see the campaign between Christmas Day to April.
We’ve brought the ‘Find Agents’ directory back to the main navigation bar on the Zoopla website to drive more sellers your way.
The national campaign is complemented by additional hyperlocal activity to help Zoopla customers to 'win' movers in their area.
At Zoopla, we’re committed to helping our agent partners secure instructions and grow their businesses - and 2025 was a record year for this. Heading into the new year, our ambition is stronger than ever.
With pent-up demand from delayed market decisions around the Autumn Budget, we’re anticipating a bigger-than-usual 'Boxing Day Bounce' - the seasonal surge of interest as we move into the new year. This is as a result of the removal of the threat of extra taxes in the budget, which is set to deliver a much needed boost to buyer demand and overall market activity at the start of 2026.
We’re seizing this moment with a multimillion-pound marketing campaign designed to deliver immediate, tangible results for your business.
The campaign is specifically engineered to continuously nurture and convert high-quality valuation leads for Zoopla customers into next year.
So, how will we achieve this?
1. The return of proven valuation campaign messaging
‘Just Ask Zoopla’ is our most successful valuation advertising campaign for driving leads to our customers. The campaign features Nana’s Cottage and Kid’s Party as its hero TV adverts and playfully uses home valuation curiosity to drive homeowners to get a valuation through Zoopla and our estate agent partners.
2. Maximum reach and visibility
The campaign launches on Christmas Day and is expected to reach 4 in 5 UK adults. We’re investing heavily in streaming and digital video like Netflix and YouTube, as well as high-impact festive and prime-time TV slots including:
The Masked Singer Christmas Special
C4 Christmas movies
Premier League football
3. Optimised navigation to help sellers find your business
To ensure our customers are able to capitalise on campaign activity, we’re building a simple but powerful conversion journey from our ‘offsite’ marketing through to Zoopla.co.uk. We’re putting our ‘Find Agents’ directory back into the main navigation menu to allow sellers captured by the campaign to discover local agents and choose the right one to help them sell their home with confidence.
And if you have products which boost your visibility in ‘Find Agents’ (like Featured Agent), this update will drive even more value from your current membership - at no extra cost.
This national campaign activity is just the beginning of our national and local investment throughout 2026. Later in Q1, key regions including the East, South East and London will benefit from additional investment including local billboard and radio advertising. This targeted local activity is designed to help you win movers in your area.
Our marketing investment is all about bringing you the best value for money. By driving more people to our website, we’re able to deliver more high-intent enquiries to you - even in a challenging market.
Our industry-leading products are built to turn our brand awareness into growth for your business. Get ahead in 2026 by:
Showcasing your valuation expertise - update your branch profile or go a step further and add Featured Agent to your membership to get ahead of the competition.
Being pre-selected as a top local agent with Valuation Booster, which drives valuation leads that you can nurture and convert.
Gaining access to our highest-intent valuation leads with Prospect Plus, along with enriched insights to win in the living room.
Boosting visibility and attracting more motivated buyers and renters by adding high-performing listing products to your membership.
Tap into our well-known brand, unique audiences and pipeline of motivated movers.
We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.
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