We drove a 53% increase in high quality new-build sales leads through product innovations in 2025 - and our major Q1 marketing campaign is designed to keep a strong flow of motivated homebuyers coming your way.
Our new homes performance bucks the trend across the wider resale market and the increase in quality sales leads are driving a strong return on investment for our homebuilder partners.
It’s the direct result of carefully addressing key developer challenges through investment and innovation.
Our major upcoming marketing campaign will capitalise on the increase in traffic over the New Year period to drive high-quality new homes buyers.
2025 has been a challenging year in the new-build industry. With record high stock of resale homes creating fierce competition, standing out in the new homes market has never been more challenging.
At Zoopla, we’re committed to driving a strong return on investment to our homebuilders. That's why we've invested heavily in both product innovation and marketing to capture and convert buyer interest for your developments.
Our 2025 results speak for themselves. We have driven a 53% year-on-year increase in new-build leads for Zoopla homebuilders.
This lead performance bucks the trends of single-digit demand growth seen in the wider resale market and reduced demand for new homes in the broader market. Critically, the gains are seen across the country:
Area | Increase in lead volume YoY |
Northern England | 89% |
Scotland & Wales | 73% |
Southern England | 71% |
Midlands | 37% |
London | 10% |
Great Britain | 53% |
Even in the most challenging markets, our enhancements are delivering an uplift and providing you with a reliable source of high quality buyers.
This isn't luck. It’s the result of careful investment to meet the needs of buyers and address the challenges for developers, at the same time. In 2025 we focused on helping buyers discover, understand and enquire about new homes more easily by:
Educating consumers on what they can afford with an innovative affordability tool that simultaneously generates pre-qualified buyers with rich lead information for housebuilders.
Showcasing the affordability benefits of buying new at the forefront of the search experience with an industry-first search filter that shows homes available under popular buying schemes.
Giving developments greater prominence on map view, so buyers find you even when you sit just outside their original search.
Clearly highlighting new-build benefits on listing cards, nudging consideration at the crucial moment.
Capturing demand earlier with pop-up contact forms embedded in brochures and virtual tours.
These new features ensure your properties are visible with maximum appeal, actively bridging the gap from interested visitors to high-intent and proceedable enquiries.
Find out how we connect housebuilders with more motivated movers.
In 2026, our continued investment on your behalf will include major marketing efforts as well as product innovation. A multimillion-pound Zoopla campaign, launching on Christmas Day, is set to reach 4 in 5 adults in the UK, directly driving traffic and buyers to your properties.
The campaign features across high-impact channels like Netflix, YouTube, Premier League football and prime-time festive TV. This investment is designed to increase and extend the seasonal Boxing Day surge long into Q1.
The campaign is designed to use house price curiosity to bring highly motivated movers to Zoopla. Once they’re on our website, our product innovations come into their own - boosting new homes visibility, enhancing search journeys and driving consideration by educating users about the benefits of buying new. This helps boost traffic to your developments, ultimately connecting you with more serious buyers.
At Zoopla, we are obsessed with delivering the best value for your money. By making new homes more visible across the platform and helping buyers better understand their benefits, we’re able to deliver high-intent enquiries, even in a challenging market. This is just the start, and we are excited to continue innovating to support your sales rates in 2026.
In 2026, new homes developers can capitalise on our range of product bundles to support sales performance at every stage of the development lifecycle, from launch through to final plots. Our listing enhancement products help maintain visibility and keep buyer engagement flowing throughout a plot’s time on the market, reducing drop-off as developments mature. Combined with enriched buyer leads generated through our affordability journey, these products connect you with more qualified, sales-ready buyers, helping to sustain momentum and support stronger sales rates.
From Featured Developments to In-Search Ads, explore our suite of tools designed to amplify your reach and accelerate plot sales.
Increase in lead volume YoY refers to the change in number of leads delivered to a site over 4 weeks to November 16th 2025 vs the same time in 2024. Leads refers to both email and phone leads.
We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.
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