Persimmon Homes signs new long-term partnership with Zoopla

We’re pleased to announce that Persimmon Homes, one of the UK’s largest homebuilders, has signed a new 3-year partnership following our strong performance over 2025.

The builder will list all its developments and leverage our suite of listing and brand awareness products. This will keep driving more high-quality buyer enquiries while boosting Persimmon’s brand awareness among high-intent audiences actively searching for their next home.

Ed McCoy, Group Sales Director at Persimmon Homes said: 

"Zoopla’s investment into growing lead quality has demonstrated their commitment to the new homes industry, and we’re delighted to extend our long-standing partnership.

“We’re also pleased by the return on investment delivered by their products. In 2025, we became the lead partner of Gateway Ads and saw fantastic results from this investment in brand promotion to Zoopla’s home buying audiences. We look forward to building on this partnership in the years to come and continuing to test and develop new products together.”

Unlocking greater performance for the new homes industry

We’ve invested heavily to unlock greater performance for the new homes industry over the last year. Persimmon has benefitted from a 46% increase in high quality new home buyer leads over H2 2025 compared to the prior year. 

This increase is a result of improved visibility of new homes across the Zoopla website and consumer search experience. We’re continually promoting the benefits of new-build properties to consumers and introducing new features such as the ability to search by developer.

Persimmon will use Zoopla’s audience targeting products to  boost brand awareness amongst buyers. They’re already using Gateway Ads, and Persimmon-branded adverts were viewed 63 million times by Zoopla visitors in 2025.

Our In-Search Ads are another win for Persimmon, giving the homebuilder a consistent brand presence across our search results pages. 

A strong endorsement of return on investment

This long-term partnership with Persimmon is a strong endorsement of the return on investment and innovation Zoopla delivers for new homes developers. By consistently driving market-leading conversion rates and high-quality buyer leads, we’re helping homebuilders maximise demand across their developments, and ultimately grow their business. 

This partnership demonstrates that we have much more to offer beyond listing products. Our audience targeting products allow builders more options and flexibility in how they target new home buyers, while achieving a strong return on investment from their marketing spend.