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New at Zoopla - Zoopla
12 May 2026

Win more instructions with Zoopla Masterclass

Get an edge with exclusive lessons from industry expert Ian Preston.

Zoopla

The edge you’ve been looking for

Winning instructions in today’s market requires more than just local knowledge - it requires a winning process. Zoopla Masterclass gives you deep-dive educational content to help you win more instructions and grow your market share.

Zoopla Masterclass is an exclusive and free resource for our customers, but you can get a sneak peek below.

Inside Series 1: Win more instructions 

Industry expert and estate agency entrepreneur Ian Preston reveals why it’s almost never about the fee. Across the 6-part series, he reveals how to:

  • Adapt your sales pitch to 4 unique personality types in the living room

  • Master the first 1,000th of a second during an intro call

  • Use Ian’s winning script to close with confidence

Listen on the go 🎧

We know agents are always on the move, so we've rounded up some of the series highlights in our new Masterclass podcast, available to everyone on Spotify.

The full Masterclass experience is available exclusively to our estate agent partners in ZooplaPro, including all 6 video episodes and Ian’s winning downloadable toolkit.

It's just one of the ways we give our partners a competitive edge. Get in touch below to find out all of the ways we can help you to grow.

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We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.