Zoopla acquires leading new homes portal newhomesforsale.co.uk

We have today announced the acquisition of 100% of the issued share capital of newhomesforsale.co.uk, a leading UK property portal exclusively for new homes.

The acquisition strengthens our position in the new homes market and enhances our ability to deliver high-quality buyer leads, stronger conversion rates and improved sales performance for homebuilders.

Paul Whitehead, CEO of Zoopla, commented:

“We’re delighted to welcome the team at newhomesforsale.co.uk to Zoopla. They have built a respected and highly specialised business that consistently delivers high-intent leads, strong conversion rates and strong ROI for home builders.

“Combined with Zoopla’s proprietary audiences and AI-driven product innovation, we are well positioned to deliver a stronger and more efficient new homes marketing proposition for developers of all sizes.

“This acquisition is a natural next step in our strategy. Our recent partnerships with Taylor Wimpey and Persimmon demonstrate the progress we have made and the value we deliver. The addition of newhomesforsale.co.uk will strengthen our offer and deepen our relationships with home builders across the UK.”

Mark Hincks, Director of newhomesforsale.co.uk, added:

“Our focus has always been to connect developers with high-intent buyers and deliver a clear return on marketing investment. Joining Zoopla unlocks audience data, insights and innovation that will allow us to deliver even more value for our customers. Together, we can accelerate growth and support home builders with stronger sales pipelines and better commercial outcomes.”

About newhomesforsale.co.uk

Founded in 1998, newhomesforsale.co.uk has become the UK's largest specialist new homes portal with more than 200 developer customers, including 9 of the top 10 national homebuilders.

The platform currently supports 2,500 active developments and connects more than 1 million buyers with new homes available to buy each year. This generates approximately 170,000 qualified leads annually for homebuilders and demonstrates consistently strong returns on marketing investment.

Data-led innovation to drive sales reservations

The acquisition builds on the momentum of our new homes offering, having delivered a 53% annual rise in the volume of new homes leads last year alongside market-leading conversion rates.

This performance underpins recent renewals of major strategic partnerships with developers including Taylor Wimpey and Persimmon Homes.

Behind these successes is our investment to grow reservations and sales for homebuilders. We've enhanced our new homes search experience, improved the visibility of new developments, introduced a buyer affordability tool and developed new AI-powered capabilities in campaign optimisation and audience matching.

These innovations help reduce customer acquisition cost, identify higher-intent buyers earlier and support more efficient reservation pipelines for homebuilders.

Why housebuilders need to be on Zoopla

Continuity and growth for developers

newhomesforsale.co.uk will continue to operate as a standalone brand and website with its existing leadership team.

The site will retain its specialist focus to ensure continuity for both homebuilders and buyers, while simultaneously benefiting from the proprietary audience data and AI-driven product investment at Zoopla.