Stags signs a 3-year partnership with Zoopla, covering over 25 branches in the South West, plus its London office
Zoopla’s growing homeowner audience, which has doubled in the last 2 years and stands at more than 6 million subscribers, was a major attraction
Stags is capitalising on the 17% of Zoopla applicants who are looking to buy in the South West from outside the region
Stags, the South West’s biggest independent estate agency, has signed a three-year partnership with Zoopla – the UK’s number one platform for home valuations.
The agency is focused on increasing the visibility of both its homes and brand, with the ultimate goal of growing instructions. By choosing Zoopla, Stags acknowledges our investment and commitment to delivering high-intent sellers.
The agency will also benefit from Zoopla’s rapidly-growing homeowner audience. This now stands at more than 6 million subscribers, guaranteeing a healthy pipeline of serious sellers.
The South West is a valuable market and Zoopla has delivered £47 million worth of converted instructions in the region over the past 12 months. Our visibility and reach will ensure Stags wins a greater share of this business.
Of particular interest to Stags was our active group of buyers looking to relocate to Devon, Cornwall, Dorset and Somerset, with 17% of our applicants looking to buy in the South West from outside the region. This will strengthen Stags’ presence in London and the Home Counties, alongside their already present partnership with The London Office, which specifically targets movers from the capital to the South West.
Lee Flay, Partner at Stags said:
“Zoopla's strength in delivering high-quality valuation leads was a key factor in our decision to partner with them. Continued investment in their platform and product offering aligns with what we look for in a marketing partner, while their strong presence in London provides valuable exposure to those considering a move to the South West. We are pleased to be working with Zoopla, and look forward to leveraging their expertise and reach to help connect our clients with the right buyers and tenants.”
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Paul Whitehead, CEO of Zoopla said:
"Stags is the South West's largest agent and their decision to partner with us for the next three years is a strong endorsement of our valuation strength and the quality of leads we deliver. We're delighted to welcome them back and are focused on working closely with the Stags team to deliver a strong return on investment.
“This new partnership is one of many for Zoopla and further evidence of the momentum we are building and the value we are delivering to industry who are increasingly focused on value for money rather than headline traffic volumes. Zoopla is the UK’s number one platform for home valuations and has a large and growing audience of homeowners looking to move which is becoming an increasingly valuable source of new instructions for agents.”
*over a 12-month period
We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.
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