We’ve grown our homeowner audience to more than 6 million subscribers, a rise of 39% over the past 12 months. These high-intent movers are your pipeline of tomorrow’s sellers.
Our homeowner audience has grown 39% year-on-year, now reaching 6 million subscribers
This audience has generated £2 billion in commission value for agents in the past 12 months, arriving agent-ready and realistic on pricing
Agents who engage homeowners early are winning more instructions in 2026, and our tools are built to make that happen
Join Zoopla to access the highest-intent sellers in our 6 million-strong subscriber base
The agents winning more instructions in 2026 are the ones reaching sellers before they start searching.
With 6 million homeowners already tracking their home's value on Zoopla, that's exactly what we deliver: informed sellers, earlier in the process.
This milestone reflects our focus on quality over volume. In the past 12 months, this audience has brought £2 billion in commission value to market, making a tangible difference to agents across the country.
By the time these homeowners reach out to an agent, they already understand their local market and have realistic expectations on pricing. That means more instructions, not just more leads.
Connect with our homeowner audience to win more instructions and grow your market share.
Turning would-be sellers into high-quality leads takes education, and our interactive buyer demand tool does exactly that.
It helps homeowners understand the relationship between pricing and buyer interest before they ever speak to an agent, making them better prepared and easier to convert.
It's one of our most popular features for homeowners, and we're currently testing an enhanced version in the Zoopla app to drive even deeper engagement.
Nearly 2,100 agents are already using Prospect Plus to win instructions from this 6 million-strong audience.
The product surfaces the highest-intent sellers from within our subscriber base to local agents, with 43% of valuation leads converting to a listing on Zoopla within 12 months.
See how many prospects are in your area and the potential results Prospect Plus could help deliver.
Get first access to serious sellers and connect with top-quality prospects to grow your market share.
The UK’s most serious sellers use MyHome — secure these high-converting prospects before your competition does.
Win in the living room: see your prospect’s price expectations, their property searches and which agents you’re up against.
43% of these prospects convert to instruction, fuelling faster sales and boosting your commission revenue.
We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.
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